Are you facing hurdles in getting ad approval on TikTok? If yes, there is no need to worry anymore because TikTok ad cloaking is an easy way to get approval for any ad campaign. We have created a detailed guide on how TikTok ads cloaking helps get easy approvals and manage your ads.
TikTok is a prominent social media platform with billions of active users. It is becoming increasingly influential. Most of its users are young people. Therefore, its user interface and demographics appeal to engage the user by showing attractive content. You can use TikTok’s vast digital landscape to market your brand. Running creative ad campaigns on TikTok allows you to target a vast audience and enhance your business’s visibility in the market.
However, marketing on TikTok takes work because of its strict rules and regulations. The company’s stringent policies and automated systems make it difficult to bypass the ad approval process. Fortunately, cloaking is a unique technique used by many advertisers to deceive ad bots and get their ads approved.
We suggest using a reliable cloaking service provider such as Ads Approved. It is an expert in getting ad approval for various niches and also manages your business’s ad campaigns to ensure they drive ideal engagement and positive results.
This article will discuss TikTok ads cloaking and how cloaking can bypass TikTok’s ad approval process.
What is TikTok Ads Cloaking?
TikTok has a powerful automated system, and human ad reviewers are constantly on its platform to detect any policy that complies. Whenever they find that your ad or content is against TikTok’s policies, the ad reviewers will disapprove it or suspend your account. However, with the help of TikTok ads cloaking, you will not face any issues regarding disapproval of your ad.
TikTok cloaking is a deceptive yet proper technique many advertisers utilize to get approval for grey niche businesses. Cloaking involves showing different versions of ads to various audiences. TikTok cloaking works by creating a safe ad that follows TikTok policies for ad reviewers and search engine crawlers. An offer ad that is non-policy compliant is shown to target human viewers. It also allows advertisers to maintain and track the performance of their ad campaigns.
Additionally, cloaking is done using various methods. These include intelligent algorithms to differentiate the viewing audience, filtering based on IP addresses or user-agent strings, and other detection procedures.
Why is it Difficult To Get TikTok Ads Approval?
Let’s have a quick overview of TikTok’s ad reviewing system to understand why bypassing the ad approval process on TikTok is difficult. TikTok provides you with ad approval only if its ad reviewers abbots find your ad compliant with strict rules and regulations. This reviewing process involves;
- The process of ad revision on TikTok starts with an initial review, which is used by TikTok’s automated system to determine whether your ad complies with its policies.
- Next, your ad is tested based on several factors. The most important factor is content suitability, which ad reviewers use to ensure that your ad does not promote prohibited material or hate content.
- The ads are then checked for policy compliance. This way, TikTok analyzes your ad’s claims and disproves them if there are any misleading claims.
- After the above steps, human reviewers finally review the ad and make the final decision that makes or breaks the deal.
Due to TikTok’s in-depth reviewing process, it is difficult for businesses to get ad approval on its platform.
How Cloaking Works To Circumvent TikTok’s Ad Approval Process?
Following is a detailed overview of the cloaking mechanism adopted by Ads Approved to get approval on TikTok.
- Filtering Through IP Address:
Ads Approved determines the IP addresses used by TikTok’s ad bots and reviewers. This is a helpful way to determine when a viewer is an ad bot and when it is a regular human viewer. The policy-compliant ad is shown to the automated system whenever the server receives a viewing request from TikTok’s automated system. However, the ad promotes restricted content and is shown to regular users.
Ads Approved first gather all the IP addresses used by the TikTok review system to make a list. It updates the IP addresses in the database regularly to ensure your ad campaign runs smoothly. Then, the server which runs your ad analyzes the IP address of the traffic. If the incoming IP address matches any IP address in the list, then cloakers identify that the traffic is an ad bot or reviewer and show them the safe content.
- Filtering Through User-Agent:
User-agent strings usually provide specific information about the browser or device of the ad viewer. This helps determine the difference between regular viewers and ad reviewers. This way, the cloaking setup shows different content with the help of user-agent detection.
When Cloaker finds out that the incoming traffic is an ad reviewer, it shows them customized, safe content with the help of their browser or device. Non-policy-compliant ads are displayed to other user agents.
- Use of Server-Side Scripts:
Ads Approved uses server-side scripts to switch content dynamically in real-time. This works by analyzing specific characteristics of incoming traffic to quickly and effectively switch content whenever an ad reviewer visits the ad. These characteristics include the viewer’s IP address, user agent, cookies, etc.
Depending on these characteristics, the cloaking setup makes real-time decisions about which version of the ad the viewer should see. Thus, it shows the compliant version of the ad to ad bots and reviewers. On the other hand, regular viewers see the non-compliant version of the ad.
- Use of Geolocation Data:
Ads Approved also use geolocation data for TikTok ads cloaking. They show different content depending on the geolocation of the traffic. Ads Approved knows about the regions where ad reviewers of TikTok are present. Whenever the request to view an ad comes from known locations, cloakers display policy-compliant ads to the visiting ad reviewers.
Ads Approved is ideal for cloaking TikTok ads. Its expertise and marketing strategies can benefit you greatly. For more information, contact us or visit our website,
Pros and Cons of TikTok Ads Cloaking
Pros:
- Effortlessly bypasses the platform’s restrictions and strict policies.
- Offers better conversion rates.
- Cloaked ads drive ideal traffic and generate good revenue.
Cons:
- It is a deceptive technique.
- Cloaking from an unreliable source imposes a financial burden.
Conclusion
TikTok ads cloaking is an ideal way to get approval, no matter your niche. It bypasses TikTok’s ad review process and deceives ad bots by showing them policy-compliant content. Moreover, cloaking enhances the performance of your ad campaign and drives higher conversion rates.
