Cloaking techniques provide a convenient and sustainable way to get approval for Google Ads. If you want to know how cloaking works for getting ad approval on Google, you have landed on the right page. We will discuss cloaking, its techniques, and how it helps get you approval for Google Ads.
You can use Google as a great advertising network to enhance your brand’s awareness and target the right audience. It provides marketers with many appealing features, making it easy for an advertiser to promote its products and services on Google. However, Google has strict policies and rules you must adhere to to get approval. Unfortunately, suppose you are a restricted business owner. In that case, you will face some difficulties getting approval because of Google’s policies and restrictions regarding the advertising prohibited content.
Nevertheless, you don’t have to worry because cloaking techniques can quickly get you Google ads approval. Google ads cloaking is an impressive technique that is becoming common among affiliate marketers. It is a simple way of showing different content to ad reviewers and a regular human audience.
You must hire a reputable ad agency to cloak your Google ads. We recommend using the services of Ads Approved. It has expertise in efficiently cloaking your Google ads to ensure you run a smooth ad campaign for your brand. Furthermore, it manages your ad by monitoring its performance and changing marketing tactics to enhance its overall outcomes.
What is Google Ads Cloaking?
Google ads cloaking is a process of showing a different version of an ad or web page to a different audience. It involves showing a safe version of an ad or web page to Google’s search engine crawlers. On the other hand, the target human audience sees the restricted offer page, which is non-compliant with Google’s policies.
The main goal of Google ads cloaking is to deceive search engine crawlers or ad bots and offer a compelling ad to users to drive ideal conversions. Ads Approved responsively cloaks your ad to ensure it’s ethically correct and transparent. Its primary focus is to get ad approval by maintaining compliance with Google’s policies as much as possible.
Why is It Difficult To Get Google Ads Approval?
Getting ad approval on Google is challenging because of its stringent rules and restrictions regarding promoting grey content. Google has strict policies because it aims to maintain a high-quality standard and wants to ensure a seamless user experience. It only accepts an ad if it follows policies and fulfills the requirements of the right content, ad formats, attractive landing pages, etc.
To get approval, you need to make sure that your ad is not misleading in any sense and does not harm Google’s users. Additionally, Google demands from advertisers that their landing pages be relevant and offer a reliable experience, which is not always easy.
That’s why cloaking is the most helpful technique. It ensures that all Google conditions are fulfilled in your ad; if not, it is expertly cloaked to ensure ad approval. Furthermore, cloaking also allows advertisers to analyze the performance of their ad campaign and make changes if needed.
Standard Cloaking Techniques Used By Ads Approved
Here are some standard techniques that Ads Approved utilizes for Google ads cloaking.
IP-Based Cloaking
Ads Approved utilizes IP-based cloaking to show content based on the difference in the viewer’s IP address. It has an updated list of IP addresses from which it determines whether the incoming traffic is an ad bot or a human viewer. This way, it provides compliant ads to Google’s search engine crawlers and reviewers. At the same time, human users see the non-compliant optimized version of the ad.
User-Agent Cloaking
The user-agent cloaking technique shows different versions of ads or web pages depending on the user-agent strithe viewer’s request. The servers detect the viewing request and identify whether the viewer is a search engine crawler or a human audience. This way, it shows the Google ad bot a compliant target audience sees the actual version of the ad.
Use of JavaScript
It is a unique technique of cloaking that utilizes scripts or intelligent algorithms to analyze whether the ad viewer is a search engine crawler. It shows the user safe content if it finds the viewer a Google search engine crawler. Using JavaScript also enables advertisers to show personalized content to every human user. It depends on their past searches, purchasing history, and online behavior.
Use of Session Identifiers:
It is another useful cloaking technique that Ads Approved uses to differentiate between Google’s automated ad reviewers and human users. It works by initiating individual sessions to adjust ad content in real-time, depending on the nature of incoming traffic.
HTTP Referer Cloaking
HTTP referer cloaking is another helpful method. It involves checking the referer header of an HTTP request, which determines the nature of traffic. If the traffic comes from Google’s search engine, a compliant and safe ad version is displayed. On the other hand, it shows an engaging offer page to an audience coming from affiliate links.
Geotarget Cloaking
The geotarget cloaking technique tailors the ad depending on the viewer’s geographical information. The technique is useful in both determining the viewer’s nature and showing region-specific ads to human viewers. Thus, it becomes more relatable for users and enhances conversion rates.
Redirection
Redirection is used to transfer bot and human traffic to different URLs. It redirects ad bots or search engine crawlers to a compliant URL or webpage. On the other hand, human viewers are redirected to the restricted and engaging URL or webpage. Mainly, HTTP status codes help implement the redirection cloaking technique.
Read More : Can TikTok Ads Cloaking Bypass Ad Approval Process?
Benefits of Cloaking Techniques
Following are some benefits of Google ads cloaking.
- Google ads cloaking improves the user experience. It allows you to display tailored content to your audience based on their preferences and interests. Cloaking techniques help you ensure that the ad is relevant to the user and attractive enough to drive conversions.
- Cloakers also utilize methods like A/B testing and ad campaign optimization to analyze different ad versions. Then, the ideal ad attracts a larger audience during testing.
- Google ads cloaking techniques can prevent your competitors from assessing or using your marketing strategies, ensuring a competitive edge in the market.
- Cloaking techniques also help you enhance click-through rates and landing page experience to gain good Google Ads Quality Scores.
- Lastly, cloaking allows Google ads to be approved without any hurdle and ensures that your ad remains alive for a longer period of time.
Conclusion
Advertising on Google provides an optimal way to engage a large audience and increase your brand’s awareness. By utilizing Google ads cloaking techniques, you can quickly get approval for your ads. Moreover, it also allows you to provide the best user experience.
